Snap Roll

Branding for drone cinematographers


During my internship with GrandArmy, I had the opportunity to develop branding for Snap Roll, a drone cinematography company. The project's goals were to create a mark and basic typographic system that evoked a sense of precise professional creativity. After plenty of research, I found that dragonflies can fly in the same omnidirectional manner as both quad-rotor and helicopter drones, which informed the mark. The letterforms were developed in reference to the stenciling on military aircraft. The color palette was inspired by the painted letters
on film cameras. 


Art Direction:

GrandArmy

Client:

Snap Roll

Category:

Branding